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How New Laws are Changing Adoption: What You Need to Know

Why This Matters to Your Family

A safe and secure adoption shouldn’t fall apart because a professional isn’t properly licensed, as advertised, and works with clients.

There are 2 types of professionals you want to avoid:

  1. Unlicensed agencies and advertising entities positioning themselves as providers.
  2. Limited licensed agencies that advertise nationwide.

Rules are tightening fast: state laws, FTC enforcement, and a proposed federal law—the ADOPT Act—are all moving in the same direction: to protect families like you.

This enforcement and a new federal law would mean these two types of professionals would become illegal or have their services severely impacted.

"We learned our advertising approach didn't comply with state regulations. Our connections were no longer valid, and we had to restart completely. We wished we'd understood the regulatory landscape better."

- Mike & Jennifer, Adoptive Parents

The good news? You can easily recognize these professionals and protect your family for the future.

What’s Already Changing

  • State laws (~33 states): Roughly one-third of states already restrict adoption advertising only to state-licensed agencies and attorneys.

If you want to read more in-depth coverage of state adoption laws and increased enforcement to stop illegal advertising, take this link.

The Federal Government is Stepping In

  • The FTC stepped up enforcement: In 2024, the FTC warned dozens of intermediaries about deceptive practices that can violate federal consumer protection laws.

Translation: Get licensed or cease operations. 

Warning:  Not all of them have stopped.

The ADOPT Act: Proposed New Federal Law to Protect Families

If enacted, the ADOPT Act (H.R. 6220) would:

  • Make it a federal offense to act as an unlicensed adoption intermediary.
  • Ban advertising for adoption services unless the advertiser is licensed in the state where the ad appears.

Two provider types whose services would be negatively impacted by the Adopt Act.

  • Unlicensed advertising platforms/consultants/coaches
    • Issue: Often seem like agencies but lack agency licensure.
    • Risk to families: Shutdowns by state/federal authorities, lost fees, and, in some states, even fines (e.g. $2,500 per ad in California) if you’re asked to place your own ads.
  • Agencies with few state licenses but place national ads.​
    • ​​Issue: Market as “nationwide” while licensed in only a handful of states.

Risk to families:

  • Enforcement shrinks their coverage.
  • Wait times can explode (e.g., 3-year wait stretches toward 10).
  • Cases may need handoffs to other professionals or force families to restart.

Here's an example of what it would look like for an agency that has been severely impacted by the federal law and has reduced its services.

Federal Laws could shrink adoption access

How to Spot Risk and Agencies Out of Compliance Now and Tomorrow

Three questions that protect every family:

1. Which states are you licensed in? (Ask for proof).

Good answer: Licensed in multiple states and completes the majority of placements in those states.

Red flag answer: Unlicensed or licensed in very few states (1-3), but claims to complete adoptions nationwide. Cannot or refuses to provide proof of licensure. 

2. In which states are you currently advertising and handling cases?

Good answer: Advertising in licensed states. Supporting cases at different levels across states, but handling complete cases where they take the relinquishment in licensed states only.

Red flag answer: Generalize their advertising and handling of cases without specifically naming states. They claim not to track the numbers of cases handled or completed adoptions. 

3. What percentage of your placements occur in states where you’re licensed?

Good answer: 90%+ placements occur in licensed states, with the remaining coming in specific situations outside of licensed states.

Red flag answer: They don't know or don't keep track of placement numbers. They are not licensed. They give a vague answer that isn't specific to year-after-year success rates.

If these answers don’t align, your risk of delays, denials, or unsuccessful outcomes increases, especially as enforcement tightens.

Bottom Line for Families

  • Today: Many states already limit advertising to licensed entities. Verify licensure and where the professional actually works and advertises.
  • Trend: The FTC is increasingly scrutinizing misleading claims and license misrepresentation.

If the ADOPT Act passes: Only providers licensed in a state could advertise there. Unlicensed intermediaries would be barred, and limited-license advertisers would be confined to their licensed states.

Practical next step: Use the questions above with any provider you’re considering. Then choose a professional whose advertising coverage matches their licensed territory. It’s the single best predictor of safety, reliability, and consistent results.

Why American Adoptions is Prepared to Help Your Family: Compliant Today

  • Licensed in more states than any other agency, giving families the broadest legal reach.
  • Aligned with current and pending laws, so families stay protected as changes take effect.
  • 13,000+ successful adoptions over 30+ years.

You don’t have to wonder if your adoption is safe. We’re built—and licensed—for the road ahead. 

Contact us today to learn more about the importance of the legal landscape of adoption and how to ensure your family avoids unnecessary risks.

Disclaimer
Information available through these links is the sole property of the companies and organizations listed therein. American Adoptions provides this information as a courtesy and is in no way responsible for its content or accuracy.

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Frequently Asked Questions

Do we need to retain our own attorney?

No, American Adoptions has established relationships with some of the best adoption attorneys in the nation. Because adoption laws vary from state to state and between counties, it is important to utilize the services of an adoption attorney who specializes in the state where the adoption will finalize, which is unknown until you match with an expectant mother. You have the right to retain your own attorney, but doing so may be an additional, unnecessary expense.

Can we choose the gender of our baby?

American Adoptions does not allow gender specificity in adoption. Any family who wishes to be gender-specific in their adoption should contact us at 1-800-ADOPTION and ask about the possibility of an exception waiver before taking any other steps toward adoption with our agency. Any families who do receive an exception to be gender-specific may also incur an additional fee, which helps cover the additional advertising costs of such a request.

Please note that gender specificity will likely increase your wait time significantly.

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